Trigger Fish Media closes a gap between Creative Agencies, Online Marketing Agencies and Search Engine Marketing and standard Public Relations services. Social Media Optimization (SMO) is a vital component to any online media marketing plan. SMO takes full advantage of the latest developments in web 2.0, Community Management, Keyword Analysis (SEO) Crowd Sourcing and Buzz Marketing, managing a company’s information from within the social networks to achieve the best reach and results among its customers.